Partnership Manager (m/w/d)
Core
Building, developing, and scaling performance partnerships to drive sustainable growth through data-driven marketing and entrepreneurial thinking.
Role type
Partnership Manager (Performance Marketing & Affiliate)
Builds
Performance partnerships, affiliate programs, lead generation campaigns, and standalone mailings
Domain
Digital Marketing / Performance Marketing / Affiliate Management
Required skills
Partner marketing, Affiliate management, Lead generation, Negotiation, Performance analytics (ROAS, CPA, CPL, CLV), Budget management, Market research, Data analysis, Email marketing, Display advertising
Preferred skills
Experience with Awin platform, Knowledge of GDPR/Consent in lead generation, Understanding of partner tracking (S2S, Google Tag Manager), Strong communication and sales sense
Technologies
Awin, Google Tag Manager, S2S (via careerplan.io/jobs/2767223-partnership-manager-mwd-at-vp-verbund-pflegehilfe-gmbh)
Responsibilities
Identify and acquire new performance partners and lead sources; Develop and scale existing affiliate partnerships; Negotiate compensation models (CPC, CPA, CPL); Conceptualize and plan targeted advertising materials; Analyze partnership performance and derive optimization measures; Manage budgets and recommend investments for scaling; Monitor market trends to identify new partner models and channels