Manager, Marketing Measurement Operations & Data
Core
Ensures marketing data is complete, connected, and ready for measurement, attribution, reporting, and investment planning by defining requirements, validating dependencies, and establishing workflows.
Role type
Manager, Marketing Measurement Operations & Data
Builds
Operating capability for marketing measurement data, including workflows, controls, and accountability across platforms and partners.
Domain
Fintech / Payments / Marketing Technology
Deliverable
dashboards & analysis
Required skills
Marketing data fluency, attribution and measurement expertise, cross-functional collaboration, process improvement, data quality management, stakeholder alignment
Preferred skills
Paid-media measurement ecosystem experience, customer identity and audience data knowledge, familiarity with clean rooms and conversion APIs, SQL proficiency, experience in large matrixed marketing organizations
Technologies
Google Tag Manager, Epsilon, LiveRamp, clean-room environments, conversion APIs (CAPIs)
Responsibilities
Lead development and execution of marketing strategies and campaigns; Identify and recommend best practices for marketing processes; Analyze business trends to inform marketing decisions; Collaborate with cross-functional teams to drive marketing projects; Monitor and evaluate the effectiveness of marketing activities; Provide guidance and mentorship to junior marketing team members
Seniority
Manager, hands-on leadership
