Senior Manager, Lifecycle Transformation & Growth
Core
Own the intelligence layer of PayPal's lifecycle marketing modernization, turning customer data into real-time offer decisioning, experimentation, and measurement frameworks that drive growth and guide executive investment.
Role type
Senior Manager, Lifecycle Marketing Transformation & Growth
Builds
The Lifecycle Marketing Platform (LCMP) transformation, including data supply chain, decisioning engines, and measurement frameworks for hundreds of millions of customers.
Domain
Fintech / Digital Payments / Marketing Technology
Deliverable
production ML models
Required skills
Marketing analytics, data strategy, offer decisioning, enterprise experimentation, marketing ROI measurement, data governance, executive reporting, budget prioritization
Preferred skills
Customer data platforms (Adobe RT-CDP, Segment), next-best-action capabilities, A/B and multivariate testing, marketing mix modeling, multi-touch attribution
Technologies
Adobe RT-CDP / AEP, Segment, mParticle, Adobe Journey Optimizer Decisioning, Pega, Salesforce Einstein
Responsibilities
Lead the data, decisioning, and measurement workstream of the LCMP transformation; Define customer data, audience, and signal strategy; Own offer decisioning and next-best-action strategy; Build and run an enterprise experimentation program; Establish the marketing ROI (mROI) and measurement framework; Own the capability-gap scorecard and benefits tracking; Ensure audiences and decisions activate cleanly in live journeys; Bring performance insight into annual planning and budget prioritization; Champion enterprise data governance principles; Prepare executive narratives translating technical choices into business outcomes.
Seniority
Senior Manager, strategic leadership with hands-on execution
