Online Marketing Spezialist & Content Creator (m/w/d)
Core
Develop and execute B2B digital marketing and content strategies for a medical technology company, focusing on lead generation, brand awareness, and communicating complex technical products to target audiences.
Role type
B2B Online Marketing Specialist & Content Creator
Builds
Digital marketing campaigns, website content, sales funnels, and multi-channel content assets for medical imaging and X-ray technology products.
Domain
Medical Technology / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, performance marketing, SEO/SEA/GEO, content strategy, technical writing, video production, CMS management, web analytics, marketing automation, CRM, AI tools for content creation
Preferred skills
Experience with medical devices, French or Dutch language skills
Technologies
WordPress, Google Analytics, Search Console, Tag Manager, Adobe Creative Cloud, Canva
Responsibilities
Develop and optimize digital marketing strategy, plan and analyze performance marketing campaigns, create technical content and whitepapers, produce videos for social media and tutorials, manage website and landing pages, execute email marketing campaigns, collaborate with sales and product teams.
Seniority
Mid-level, hands-on IC