Manager Handelsmarketing (m/w/d)
Core
Driving store traffic (Frequenz) for a leading mattress specialist in Northern Germany through comprehensive retail marketing.
Role type
Manager, Retail Marketing
Builds
In-store traffic and sales for a multi-location mattress retail chain
Domain
Furniture retail / Mattress manufacturing
Deliverable
product features
Required skills
Retail marketing strategy, budget management, vendor negotiation, data-driven distribution planning, project orchestration, stakeholder communication
Preferred skills
Experience in multi-location retail, hands-on execution mindset
Technologies
Radio, Out-of-Home, POS materials, Print media
Responsibilities
Manage end-to-end prospect campaigns including planning, versioning, printing, and distribution; Plan and book radio and Out-of-Home advertising; Orchestrate in-store promotions, POS materials, and price signage; Plan Sunday sales events and regional actions; Act as communication hub between marketing and stores; Manage external partners (printers, distribution organizations, advertising agencies)
Seniority
Manager, hands-on leadership