Marketing Manager (m/w/d)
Core
Founding Marketing Manager building a B2B SaaS marketing department from scratch, driving performance marketing, ABM, and omni-channel orchestration for enterprise clients in the DACH region.
Role type
Founding Marketing Manager (B2B SaaS)
Builds
Performance marketing infrastructure, ABM campaigns, and omni-channel marketing systems for enterprise accounts.
Domain
B2B SaaS, Knowledge Management, AI
Required skills
Performance marketing (Google Ads, LinkedIn), Account-Based Marketing, HubSpot & Marketing Automation, Data analysis & KPI tracking, Content strategy, AI tool usage, Agency management, Sales-marketing alignment
Preferred skills
Top university degree in Marketing/BWL, Experience with Canva/Adobe Creative Cloud, Experience in B2B SaaS/Startup environment
Technologies
Google Ads, LinkedIn Ads, HubSpot, AI tools, Canva, Adobe Creative Cloud
Responsibilities
Plan and optimize paid media campaigns for lead generation, Develop ABM campaigns for enterprise accounts, Orchestrate omni-channel marketing efforts, Build scalable marketing infrastructure and reporting, Manage external marketing agency, Align marketing activities with sales goals
Seniority
Mid-level, hands-on IC
