Marketing Operations Manager
Core
Build and operate a fully automated, data-driven marketing engine for Certify360, integrating systems across multiple brands and acquired companies.
Role type
Senior Marketing Operations Manager (MarTech & Platform Owner)
Builds
Marketing automation platforms, multi-channel campaigns, tracking implementations, and integrations for B2B and B2C products.
Domain
SaaS / EdTech / Marketing Technology
Deliverable
production ML models | product features
Required skills
Marketing automation platforms (HubSpot, Microsoft Customer Insights), CRM architectures (Dynamics 365), API integrations, webhooks, AI automation, multi-channel campaign management, data attribution models, lead scoring, MQL/SQL modeling, product roadmap translation.
Preferred skills
Experience with CDPs, tag management, complex technical topics presentation.
Responsibilities
Own the full marketing layer (systems, tools, integrations), design and execute complex multi-channel campaigns, guide the Marketing Data Specialist on attribution and segmentation, translate operational needs to the development roadmap, enable the marketing team on tool usage.
Seniority
Senior, hands-on IC (via careerplan.io/jobs/2728181-marketing-operations-manager-at-certify360-edtech-group-bv)
