Head of Sports 100% - Marketing
Core
Strategically develop and execute national and international sports strategy, build partnerships, and lead the sports ecosystem for a fast-growing beverage brand.
Role type
Senior leadership sports marketing head
Builds
Sports ecosystem, strategic partnerships, athlete programs, and brand platforms
Domain
Beverage industry + sports marketing
Deliverable
product features
Required skills
Sports strategy, partnership development, team leadership, budget management, KPI definition, athlete program design, network building
Preferred skills
International sports markets experience, FMCG/beverage industry background, endurance/outdoor/action sports network
Technologies
N/A
Responsibilities
Develop and execute national and international sports strategy; Identify growth areas and relevant sports/communities; Build and manage strategic partnerships; Lead Sports Specialist and Athlete Manager; Define and manage sports budget and KPIs; Strategically develop the athlete program
Seniority
Senior, hands-on IC with leadership responsibilities