Head of Marketing (m/w/d)
Core
Building an in-house marketing team and executing hands-on marketing operations for a D2C furniture brand.
Role type
Head of Marketing (hands-on IC)
Builds
Brand identity, content, paid campaigns, email flows, and onlineshop optimization for holz4home®
Domain
Furniture / D2C E-commerce
Required skills
Brand identity management, content creation (photo/video/text), social media management, paid advertising (Meta/Google), email marketing & CRM, onlineshop & conversion optimization, SEO, analytics & reporting, team coordination
Preferred skills
E-commerce or D2C experience, Shopify, Klaviyo, analytics tools
Technologies
Instagram, Pinterest, Facebook, YouTube, TikTok, Meta Ads, Google Ads, Klaviyo, Shopify
Responsibilities
Lead brand identity across all touchpoints; create and produce content for shop, social media, and newsletters; manage organic social media channels; set up and optimize paid ads; build email marketing automation; plan sales campaigns and optimize onlineshop conversion; track KPIs and drive data-driven decisions; coordinate marketing team and transition external agencies
Seniority
Senior, hands-on IC
