Director Enterprise Analytics
Core
Lead an analytical team providing actionable insights to maximize offer/campaign profitability, share of wallet, customer retention, and revenue opportunities for MGM Resorts.
Role type
Director, Enterprise Analytics
Builds
Strategic insights, marketing investment allocation, A/B testing frameworks, and analytical roadmaps for marketing effectiveness.
Domain
Hospitality / Marketing Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Team leadership, data migration and integration, Databricks proficiency, CRM systems (Salesforce), data structure and BI tool expertise, qualitative and quantitative data analysis, analytical framework development, visual dashboard creation, automation implementation, marketing KPI management.
Preferred skills
Bachelor's degree, 4+ years of relevant experience, subject matter expertise in an industry or functional area, experience managing multiple concurrent strategic initiatives.
Technologies
Databricks, Salesforce
Responsibilities
Partner with marketing teams to deliver strategic insights and optimize marketing investments; Collaborate with Marketing COE Strategy leadership on A/B testing design, implementation, and reporting; Lead, develop, and train a team of analysts; Ensure consistency in tools, terminology, and methodology for Enterprise Analytics best practices; Create and maintain an analytical roadmap focused on KPIs for marketing effectiveness; Define business requirements and collaborate on BI/IT development support; Maintain alignment with property teams through site visits and strategy sessions.
Seniority
Director, hands-on IC with team management
