Implementation & Activation Director
Core
Lead the implementation, activation, optimization, and reporting of integrated media campaigns while serving as a senior client contact to deliver effective campaigns and ensure best-in-class consistent implementation.
Role type
Senior IC Implementation & Activation Director
Builds
Integrated media campaigns and activation plans for leading global brands
Domain
Digital media, advertising, and marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Direct and biddable digital media expertise, digital campaign planning, audience profiling, media usage behavior insights, device/platform/format strategy, 1st/2nd/3rd party data leveraging, KPI definition, test-and-learn framework, team leadership
Preferred skills
Strategic vision, innovation in activation plans, negotiation strategies, thought leadership
Technologies
WPP Open, Open Intelligence
Responsibilities
Lead implementation and activation of integrated media campaigns; Serve as senior client contact providing strategic media expertise; Develop innovative activation plans and negotiation strategies; Drive campaign performance against KPIs; Build relationships with media owners, technology partners, and clients; Identify growth opportunities and process improvements; Support adoption of new tools and automation; Contribute to new business pitches and industry thought leadership; Lead, coach, and develop high-performing teams
Seniority
Senior, hands-on IC with leadership responsibilities