Director, Brand, Campaigns & Communications
Core
Shape how a growing B2B technology organization brings its brand, products, and company story to market by leading integrated campaigns and global communications.
Role type
Director, Brand, Campaigns & Communications
Builds
Integrated full-funnel campaigns, global corporate communications, and internal communications programs
Domain
B2B Technology / SaaS
Deliverable
product features
Required skills
Brand strategy, integrated campaign management, corporate communications, public relations, internal communications, budget management, cross-functional leadership, project management, analytical capabilities, creative direction
Preferred skills
Cybersecurity/IT market experience, B2B demand generation, account-based marketing, AI-enabled tools
Responsibilities
Translate company priorities into differentiated marketing themes and campaign pillars; Develop campaign messaging and creative direction; Partner with Demand Generation to build integrated campaign strategies; Lead campaigns from concept through launch and analysis; Coordinate execution across Product Marketing, Sales, and external agencies; Manage global PR agencies and external communications partners; Establish measurement frameworks for brand and campaign performance; Recruit and develop brand and communications professionals
Seniority
Director, hands-on leader building a team