Marketing & Growth Specialist (f/m/d)
Core
Analyze marketing funnel metrics and customer behavior to build hypotheses, test innovative ideas, and drive measurable growth for a DTC brand.
Role type
Growth Marketing Specialist
Builds
Customer acquisition strategies and optimized paid marketing campaigns
Domain
E-commerce / Performance Marketing
Required skills
Data analysis, Hypothesis testing, Paid media management, Funnel optimization, Creative strategy, Insight communication (via careerplan.io/jobs/2651645-marketing-growth-specialist-fmd-at-holzkern)
Preferred skills
Meta Ads experience, Google Ads experience, Advanced Excel/Google Sheets
Technologies
Meta Ads, Google Ads, Excel, Google Sheets
Responsibilities
Analyze marketing funnel metrics (ROAS, CAC, AOV, retention), Investigate buyer motivations and messaging resonance, Develop and validate growth hypotheses, Optimize paid marketing ecosystem (primarily Meta), Collaborate with creative teams to transform insights into concepts, Analyze post-click elements to enhance customer journey
Seniority
Mid-level, hands-on IC