Strategy Director (m/w/d) | Automotive
Core
Develop cultural marketing strategies for leading global and local brands, with a specific focus on the automotive industry. (via careerplan.io/jobs/2646940-strategy-director-mwd-automotive-at-kemmler-kemmler-gmbh)
Role type
Senior Strategy Director (Marketing & Brand)
Builds
Cultural marketing strategies, brand positioning, and campaign plans for automotive clients.
Domain
Automotive industry, Cultural Marketing, Brand Strategy
Deliverable
product features
Required skills
Strategic brand management, Cultural marketing, Data-driven strategy development, Stakeholder management, C-level communication, Creative concept development, Effectiveness tracking, Media strategy planning
Preferred skills
Experience in leading creative/digital agencies, Knowledge of fashion/lifestyle/design, Ability to translate cultural trends into brand narratives
Technologies
Research tools, Performance metrics, Media planning platforms
Responsibilities
Develop cultural marketing strategies for automotive brands, Collaborate with interdisciplinary teams (Art Directors, Concept Developers), Analyze data to create culturally relevant strategies, Present strategic concepts to C-level executives and stakeholders, Manage client relationships and guide them through cultural transformation, Execute channel and campaign plans with reporting
Seniority
Senior, hands-on IC