Executive Director, Product Strategy
Core
Own the OnDemand digital product vision and strategy, defining key objectives and milestones to optimize customer acquisition, experience, and retention for a direct-to-consumer testing business.
Role type
Senior IC product strategy leader (consumer digital)
Builds
OnDemand digital platform (web and mobile) for direct-to-consumer health testing
Domain
Healthcare diagnostics / Consumer health
Deliverable
product features
Required skills
Digital product strategy, roadmap ownership, team leadership, budget management, consumer experience design, data-driven decision making, cross-functional partnership, regulated industry experience, AI product design, e-commerce infrastructure
Preferred skills
Scaling consumer business, healthcare industry experience
Technologies
Adobe Experience Cloud (AEM, Commerce, Analytics, Journey Optimizer)
Responsibilities
Define and create a best-in-class end-to-end consumer digital experience; own a single, unified roadmap spanning the full journey; lead a team driving the OnDemand platform; partner with Digital Marketing, IT, Legal, Regulatory, and Clinical Affairs; work with third-party health/wellness partners to develop co-branded digital experiences.
Seniority
Senior, hands-on IC