Senior Manager, Marketing Solutions for B2B Enterprise
Core
Develops marketing strategy, portfolio positioning, and sales enablement for Labcorp's diagnostics portfolio to support B2B enterprise customers.
Role type
Senior Manager, B2B Enterprise Marketing Solutions
Builds
Marketing strategies, portfolio narratives, thought leadership content, and sales enablement materials for diagnostics products.
Domain
Healthcare diagnostics / B2B Enterprise
Deliverable
product features
Required skills
Portfolio marketing strategy, market intelligence analysis, thought leadership development, sales enablement, cross-functional leadership, program management, storytelling, AI tool utilization for content and insights
Preferred skills
Diagnostics or healthcare sector experience, experience applying AI to accelerate marketing workflows
Technologies
AI tools for content development, insight generation, and workflow automation
Responsibilities
Develop differentiated positioning and value propositions for the diagnostics portfolio; Analyze scientific trends and competitive intelligence to refine strategy; Lead thought leadership initiatives including KOL engagement and conference planning; Equip sales teams with tools, training, and playbooks for customer engagement; Use AI to synthesize market intelligence and improve cross-functional alignment.
Seniority
Senior Manager, strategic leadership with hands-on execution