Senior PR Manager (all genders)
Core
Senior PR Manager responsible for earned media strategy, seasonal narratives, and positioning ARMEDANGELS as a relevant voice for responsible fashion through credible storytelling and media relations.
Role type
Senior PR Manager
Builds
Earned media campaigns, editorial calendars, pitch strategies, and PR programs that drive visibility and reputation for a sustainable fashion brand.
Domain
Fashion / Sustainability
Deliverable
product features (via careerplan.io/jobs/2633643-senior-pr-manager-all-genders-at-social-fashion-company-gmbh)
Required skills
Earned media strategy, seasonal narrative development, senior media relationship management, PR agency management, seeding/gifting/event program execution, performance tracking and strategic recommendations
Preferred skills
Knowledge of fashion and sustainability media landscapes, ability to mentor junior PR colleagues, strategic communication with senior stakeholders
Technologies
Editorial calendars, pitch strategies, PR agency management tools
Responsibilities
Develop seasonal PR narratives and editorial calendars; cultivate relationships with top-tier journalists and editors; manage and steer PR agencies; execute seeding, gifting, and event programs; track earned media performance and present strategic recommendations.
Seniority
Senior, hands-on IC with mentorship responsibilities