Senior Account Manager - Fashion
Core
Senior Account Manager owning brand awareness and media strategy for a portfolio of fashion brands, driving PR strategy through creative product placement, profile features, and launches.
Role type
Senior Account Manager (Fashion PR)
Builds
Earned media campaigns, client communications plans, and strategic media relationships for fashion brands
Domain
Fashion industry / Public Relations
Deliverable
client delivery
Required skills
Strategic media relations, event management and production, client leadership, competitive media research, partnership negotiation, media monitoring, proposal development, team mentorship
Preferred skills
Established senior-level fashion press network, commercial track record in agency environment, strong business acumen, creative thinking
Technologies
MS Word, PowerPoint, Excel
Responsibilities
Lead development and execution of media relations plans including outreach, message development, and high-level pitching; Lead competitive media research and analysis to inform client strategy; Create and present communications plans for clients; Identify and negotiate partnership and collaboration opportunities; Own event strategy, logistics, and production for key client moments; Oversee weekly and monthly media reporting; Act as primary day-to-day client contact and strategic advisor; Manage product-related media requests, sample distribution, and inventory; Direct media monitoring across clients and competitors; Produce and oversee communications content; Pitch and secure high-impact story ideas; Manage and mentor junior team members; Participate in new business efforts including proposal development and pitches
Seniority
Senior, hands-on IC with people management responsibilities