Content Marketing Manager (w/m/d)
Core
Strategically planning, writing, and optimizing SEO-driven content (long/short-form, landing pages, ads, emails) to drive traffic, understanding, and conversions for a Legal-Tech company helping immigrants obtain German citizenship.
Role type
Content Marketing Manager (SEO & Copywriting focus)
Builds
High-converting landing pages, SEO-optimized articles, email campaigns, and ad creatives for the Migrando platform.
Domain
Legal-Tech / Immigration Services
Required skills
SEO content strategy, copywriting, content audit, performance reporting, conversion rate optimization (CRO), A/B testing, landing page development, HubSpot marketing tools
Preferred skills
Storytelling, interactive content creation, Elementor proficiency
Technologies
Ahrefs, Searchmetrics, Screaming Frog, Sistrix, Semrush, HubSpot, Elementor
Responsibilities
Create and optimize SEO long/short-form content, write copy for website/service pages and ads, conduct content audits to prevent rot, generate performance reports on traffic and leads, optimize CTAs and page structures via A/B testing, develop conversion-focused landing pages with the design team.
Seniority
Mid-level, hands-on IC
