Proposition Go-To-Market Manager (Quản lý Triển khai Sản phẩm)
Core
Shape and execute Go-To-Market (GTM) strategies for priority insurance products, coordinating market positioning, channel activation, salesforce engagement, and campaign amplification to drive adoption across customers, agents, and partners.
Role type
Senior Product Marketing Manager (Go-To-Market)
Builds
Integrated GTM strategies, launch roadmaps, channel activation plans, and salesforce engagement journeys for insurance propositions.
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Go-To-Market strategy, Product marketing, Project management, Stakeholder management, Campaign management, Salesforce engagement, Market positioning, Channel activation, Performance optimization
Preferred skills
Insurance products knowledge, Financial services experience, Highly regulated industries experience
Technologies
None stated
Responsibilities
Define GTM objectives, launch priorities, and master roadmaps; Translate strategy into integrated launch plans covering positioning, activation, and training; Lead channel activation across agency, digital, and partner channels; Drive salesforce engagement and training integration; Develop campaign platforms and market amplification; Monitor launch milestones and optimize GTM performance.
Seniority
Senior, hands-on IC