Assistant Brand Manager for Selfcare Skin Brands - Rogaine & Biafine
Core
Establish Biafine as a new growth brand in Korea, accelerating market adoption and building a foundation for sustainable growth across consumer, HCP, and pharmacy channels.
Role type
Assistant Brand Manager (Selfcare Skin Brands)
Builds
Integrated marketing initiatives and brand growth strategies for Biafine and the broader Selfcare Skin & Hair portfolio.
Domain
Pharmaceuticals / Dermatology / FMCG
Required skills
Brand management, Integrated marketing campaigns, Strategic planning, Market analysis, Project management, Budget management, HCP engagement, Cross-functional collaboration
Preferred skills
Pharmaceutical or FMCG industry experience, HCP communication, Translating scientific/medical information
Technologies
None stated
Responsibilities
Develop and execute brand strategy and annual marketing plans; Lead end-to-end marketing including consumer insights, IMC strategy, media, and activation; Drive commercialization and early market establishment; Identify new growth opportunities and portfolio expansion; Manage brand budgets and evaluate marketing effectiveness; Lead HCP and pharmacy engagement initiatives; Collaborate with cross-functional teams and external agencies.
Seniority
Junior/Mid-level, hands-on IC