Marketing Manager, Dr.Ci:labo Healthcare Professional (HCP)
Core
Lead strategy and execution of Healthcare Professional (HCP) engagement to build advocacy for Oralcare brands (specifically Listerine) and drive HCP brand recommendation among dentists and hygienists.
Role type
Marketing Manager, HCP Engagement
Builds
Evidence-based HCP engagement programs, scientific content, and advocacy platforms for Listerine.
Domain
Consumer Healthcare / Oral Care
Deliverable
product features
Required skills
HCP strategy development, scientific communication, KOL management, campaign execution, insights analytics, regulatory compliance
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop and execute comprehensive HCP marketing strategy; Translate clinical evidence into HCP value propositions; Design segmented engagement plans; Lead creation of scientific and educational content; Identify and nurture Key Opinion Leaders (KOLs); Plan and execute advisory boards and speaker programs; Lead end-to-end execution of HCP campaigns across field and digital channels; Leverage market research and performance data to inform strategy.
Seniority
Manager, hands-on IC