Marketing Manager, Dr.Ci:labo Healthcare Professional (HCP)
Core
Lead strategy and execution of Healthcare Professional (HCP) engagement to build advocacy for Oralcare and drive HCP brand recommendation for Listerine.
Role type
Marketing Manager, HCP Engagement
Builds
Evidence-based HCP engagement programs, scientific content, and advocacy platforms for Listerine
Domain
Consumer Healthcare / Oral Care
Deliverable
product features
Required skills
HCP strategy development, scientific communication, KOL management, campaign execution, insights analytics, regulatory compliance
Preferred skills
Experience in oral care or dermatology, stakeholder management across medical and sales teams
Technologies
Digital detailing platforms, webinar tools, market research databases
Responsibilities
Develop comprehensive HCP marketing strategies; Create scientific and educational content aligned with clinical data; Identify and nurture Key Opinion Leaders (KOLs); Execute omnichannel HCP campaigns; Leverage market research to optimize program performance
Seniority
Manager, hands-on IC
