PD Product Proposition Manager (Quản lý Định vị Sản phẩm Kênh Hợp tác)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Purpose/Mục tiêu vị trí:
• Lead the development of different product proposition (product packaging) to increase penetration into different segments.
• Collaborate with Business Solution and PVA Product and Marketing team to develop holistic product plan.
• Provide the best solutions to meet customer’s demand and increase engagement persistency by providing the right product to right customer in the right way.
• Provide the full product packaging to increase the penetration rate.
• Customize the product to each bank partners with new commercial name, MKT Story, training approach….to suitable with each customer segment.
• Market intelligence to ensure that PVA is provided the best solution in the market.
• Provide and request Product team to develop the new product to fit with the needs of bank partners and customers.
• Manage the process for product launch.
• Post launch review.
Job Responsibilities/Phạm vi công việc:
PD Product Proposition
1/ Market intelligence
• Research new product trend/new product launch/new package launched in market.
• Analyze the impact to ensure PVA PD’s products are on peer with market, provide the advisory solutions for Head of Account Management and Banks Partners.
2/ Product solution for Bank partners
• Work on the PD Product Proposition strategy.
• Work with Account Head/Bank Partners to understand the bank’s needs and customer’s needs.
• Tailor product solution to meet the need of banks and customers, design new commercial name.
• Manage the implementation process to ensure the product is delivered on commitment timeline.
• Work with PVA’s Product and MKT team to develop the new initiatives.
Teamwork and Internal Communication
• Collaborative team-player.
• Effective verbal and written communication skills.
Job Accountability/Trách nhiệm chính:
Customize product solutions for partners to increase penetration while ensuring to meet partner requirements and business plan.
Job Requirements/Yêu cầu:
• Bachelor’s degree in economics, Business Administration, Banking & Finance.
• At least 5 years’ experience of working in Product Development/Product Solutions/Product Proposition in Life Insurance Company/Bank.
• Detail-oriented.
• Strong commercial acumen and experience in stakeholder management to draw business-relevant conclusions.
• Strong written and verbal communication skills including technical writing skills.
• Strong organizational and project management skills, be able to plan, meet deadlines and set priorities.
• Logical thinking and problem-solving skills.
• Innovative and ability to come up with new ideas.
• Ability to work under pressure in a performance-oriented environment and can perform multitasking.

1/ Market intelligence

• Research new product trend/new product launch/new package launched in market.
• Analyze the impact to ensure PVA PD’s products are on peer with market, provide the advisory solutions for Head of Account Management and Banks Partners.

2/ Product solution for Bank partners

• Work on the PD Product Proposition strategy.
• Work with Account Head/Bank Partners to understand the bank’s needs and customer’s needs.
• Tailor product solution to meet the need of banks and customers
• Manage the implementation process to ensure the product is delivered on commitment timeline.
• Work with PVA’s Product, Marketing team, Training team to develop the new initiatives.

3/ Create Customer Value

• Understanding of customer segmentation for each bank partners.
• Understanding of customer needs and financial goals across different personas.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.