Brand Manager, Incubator Brands (SH & B)
Core
Evaluate international skincare brands for US market expansion, define innovation strategies, and build 3-year innovation pipelines for incubator brands.
Role type
Brand Manager (Incubator Brands)
Builds
Growth plans and innovation pipelines for new-to-market skincare brands
Domain
Consumer Packaged Goods (CPG), Skincare/Beauty
Deliverable
product features
Required skills
market sizing, trend analysis, business case development, go-to-market strategy definition, integrated business planning, cross-functional partnership
Preferred skills
startup environment experience, beauty/skincare category expertise, new brand market entry, end-to-end innovation process management
Technologies
none stated
Responsibilities
Oversee brand assessments to determine product-market fit; Conduct market sizing and whitespace identification; Develop data-driven business cases for market entry; Define GTM strategies including positioning and channel strategy; Lead Integrated Business Planning (IBP) to meet financial targets; Develop launch playbooks and communications content
Seniority
Mid-Senior, hands-on IC