Head of Personalization Intelligence
Core
Lead the data, analytical, and insight capabilities that power personalized client experiences by building a connected intelligence layer.
Role type
Senior leadership (Head of Personalization Intelligence)
Builds
Personalization intelligence ecosystem (signals, client personas, lifetime value, measurement frameworks)
Domain
Client analytics, personalization, decision science
Deliverable
dashboards & analysis
Required skills
Personalization strategy, client analytics, segmentation, behavioral signals, predictive modeling, lifetime value, experimentation, incrementality, measurement, machine learning, AI, cross-functional partnership, stakeholder influence
Preferred skills
Real-time intelligence, advanced analytics, data architecture, team leadership
Responsibilities
Define personalization intelligence strategy, develop client personas and segments, establish signal frameworks, evolve lifetime-value methodologies, translate intelligence into actionable capabilities, establish measurement frameworks
Seniority
Senior, hands-on IC
