Integrated Marketing Communications & AI Enablement Lead (IMC Lead)
Core
Architect the Decorative communications ecosystem and lead end-to-end integrated marketing strategy across a multi-brand portfolio (Dulux, Berger, etc.) in the paints & coatings industry.
Role type
Senior leadership IC (Integrated Marketing Communications & AI Enablement Lead)
Builds
Unified audience-led planning models, portfolio-level campaign roadmaps, and AI-enabled marketing operating models
Domain
Consumer FMCG / Paints & Coatings / Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated marketing strategy, multi-brand portfolio management, AI-enabled transformation, marketing effectiveness measurement (attribution, MMM), agency ecosystem leadership, stakeholder influence, commercial investment management
Preferred skills
Experience in complex retail/FMCG environments, capability uplift initiatives, data-led decision making frameworks
Technologies
AI tools for content productivity, media optimisation, and audience targeting
Responsibilities
Lead integrated marketing communications strategy across the Decorative portfolio; Own portfolio-level campaign prioritisation and sequencing; Drive AI-enabled marketing transformation and adoption; Lead sponsorship and partnership strategies; Oversee and optimise the agency ecosystem; Champion audience insight and marketing ROI through measurement frameworks; Manage significant marketing investment and optimise spend
Seniority
Senior, hands-on IC with strategic leadership scope