Director, Product Marketing
Core
Senior product marketing leadership role focused on scaling go-to-market strategy, accelerating product adoption, and driving AI adoption across the organization.
Role type
Director, Product Marketing
Builds
Scalable go-to-market motions, product messaging, and market narratives for programmatic advertising and martech solutions.
Domain
Programmatic advertising, martech, digital advertising, marketing automation
Deliverable
product features
Required skills
Product marketing leadership, go-to-market strategy, AI enablement, category development, product messaging, competitive differentiation, data-driven storytelling, team building
Preferred skills
Experience in ad tech, B2B marketing, marketing automation, cross-functional partnership
Technologies
Programmatic advertising platforms, martech tools, marketing automation systems
Responsibilities
Lead product marketing strategy and GTM motions; Own product messaging and positioning; Drive AI adoption and enablement; Establish GTM processes for new products; Identify market opportunities and shape category strategy; Provide strategic input into product roadmaps and pricing.
Seniority
Director, strategic leadership with hands-on execution
