Digital PR Manager (M/W/D)
Core
Developing and implementing digital PR strategies focused on building authority for generative search systems and securing high-quality media placements.
Role type
Digital PR Manager
Builds
Digital PR campaigns, brand mentions, and high-quality backlinks for clients
Domain
Digital Marketing / Search Engine Optimization (SEO) / Generative AI
Required skills
Digital PR strategy, content placement in high-quality media, SEO & GEO collaboration, campaign execution, data analysis and reporting, client consulting, storytelling, strategic thinking
Preferred skills
Understanding of generative search systems, semantic relationships, future of digital visibility, analytical understanding of digital signals and KPIs
Technologies
Generative search systems, SEO tools, GEO tools
Responsibilities
Develop and implement digital PR strategies, place content in high-quality media and digital ecosystems, collaborate with SEO & GEO teams, execute campaigns for brand mentions and backlinks, analyze and report on PR measures, consult clients on Digital PR/SEO/GEO interplay, support SEO initiatives with external signals
Seniority
Mid-Senior, hands-on IC