Senior Director, Product Marketing – Automotive Sensing Division
Core
Lead product strategy, roadmap definition, market positioning, and go-to-market execution for the Automotive Sensing Division's advanced image sensing solutions for automotive safety and ADAS.
Role type
Senior Director, Product Marketing
Builds
Advanced image sensing solutions for automotive safety, ADAS, in-cabin sensing, and intelligent vision applications.
Domain
Automotive semiconductors / Image sensing / ADAS
Deliverable
product features
Required skills
Semiconductor product marketing, automotive market understanding, technical depth in image sensing, product strategy definition, go-to-market planning, cross-functional influence, market trend assessment, pricing guidance, sales enablement, product launch readiness, talent leadership
Preferred skills
MBA, advanced technical degree, prior leadership of product marketing teams, CMOS image sensor experience, functional safety knowledge, successful product launch track record
Technologies
CMOS image sensors, automotive camera systems, in-cabin sensing, exterior sensing
Responsibilities
Lead ASD product marketing strategy including product line direction and portfolio priorities; Define and maintain automotive sensing product roadmaps; Develop go-to-market strategies for new products and refreshes; Translate customer and market requirements into product and business priorities; Assess market trends and competitive positioning to guide portfolio decisions; Provide pricing guidance and commercial positioning; Partner with sales to support strategic customer engagements and design-wins; Lead product launch readiness across multiple teams; Drive creation of technical product briefs and sales tools; Train sales and customer-facing teams on product strategy; Support annual business planning with market data and portfolio analysis; Identify enabling technologies and roadmap gaps; Build relationships with OEMs and Tier 1s; Establish operating cadence for product reviews; Lead and mentor product marketing talent
Seniority
Senior Director, strategic leadership & team management