Web Marketing Intern - Digital Experience Operations
Core
Collect data to deliver actionable insights and operationalize actions into a positive digital experience for customers via sales and marketing automation, personalization, and segmentation.
Role type
Intern, digital experience operations and analytics
Builds
Ecosystems for fast reporting and quick access to valuable insights
Domain
B2B Technology / Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Data collection, data joining, data analysis, KPI analysis, audience segmentation, marketing technology usage, reporting ecosystem building
Preferred skills
High-level programming (Python, Java), SQL, BI tools (Tableau, Power BI, Looker), martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua), internship experience
Technologies
Python, Java, SQL, Tableau, Power BI, Looker, CDPs, ESPs, CRMs, Marketo, Eloqua
Responsibilities
Leverage data to guide creation and optimization of sales and marketing programs; Improve data collection and analysis across customer touch-points; Develop understanding of CDP usage to create audience segments; Enable fast reporting by building an ecosystem for insights; Analyze KPIs to provide improvement recommendations; Experiment to find innovative solutions
Seniority
Intern