Product Marketing Engineer
Core
Develop business plans, marketing strategies, and forecasts for product lines while leveraging AI and automation to drive growth and efficiency.
Role type
Product Marketing Engineer (PME)
Builds
Business plans, marketing strategies, forecasts, and automated marketing workflows
Domain
Semiconductor industry + Product Marketing
Deliverable
product features
Required skills
Business plan development, marketing strategy formulation, forecasting, AI tool proficiency, data analytics, automation, competitive intelligence, market analysis, customer relationship management, product positioning, new product lifecycle management
Preferred skills
Stakeholder relationship building, large dataset analysis, workflow automation, cross-functional collaboration, problem-solving, project management
Technologies
AI tools, data analytics platforms, automation software
Responsibilities
Drive DINs to DWINs to grow revenue while maintaining profitability, leverage AI tools for competitive intelligence and opportunity tracking, identify and automate repetitive marketing workflows, use data analytics to identify market trends and growth opportunities, maintain relationships with top-tier customers, develop product positioning and messaging, plan and execute marketing activities across the new product lifecycle, review competitive landscape and build strategies, interface with customers and field sales to support design-ins, follow up on opportunities including price escalations and design-in progress
Seniority
Mid-Senior, hands-on IC