Creative Producer / Creative Strategist (Meta Ads)
Core
Own the creative testing roadmap and production for an AI assistant product targeting small business owners via WhatsApp and messaging apps.
Role type
Senior Creative Producer / Creative Strategist (Performance Marketing)
Builds
Motion ads, statics, product-demo videos, and UGC-style scripts for a subscription-based AI assistant.
Domain
SaaS / AI / Performance Marketing
Required skills
Creative strategy for performance marketing, scriptwriting, data-driven decision making (CTR, CPA, ROAS), competitor analysis, UGC management, AI tool usage
Preferred skills
Subscription app experience, quiz funnel expertise, multi-market creative experience, motion design/editing
Technologies
Meta Ads, TikTok Creative Center, Notion, Airtable, Figma, CapCut
Responsibilities
Define creative testing angles, hooks, and personas; write scripts and briefs for designers; analyze ad performance metrics to iterate or scale; maintain a creative log; track competitor trends; manage UGC creators and video editors.
Seniority
Mid-Senior, hands-on IC