Assistant Vice President, Wealth Brand and Proposition Marketing
Core
Lead brand and proposition marketing initiatives for Citi's Wealth business in Singapore, driving strategic campaigns to grow wallet share and deepen client engagement.
Role type
Senior IC wealth brand and proposition marketing manager
Builds
Strategic marketing campaigns, visual identity implementations, and full-funnel paid media programs for the Wealth business
Domain
Banking / Wealth Management
Required skills
Strategic campaign planning, agency management, digital and social marketing, media mix optimization, budget management, compliance risk assessment, stakeholder partnership
Preferred skills
Experience in financial institutions, knowledge of affluent client segments, business acumen
Technologies
Adobe Analytics, Experience Manager, Microsoft Office Suite
Responsibilities
Execute strategic and tactical campaigns (launch and sustenance), manage creative and media agencies, track and optimize paid marketing performance, manage marketing budget and forecasting, act as brand gatekeeper for segment sub-brands, ensure compliance with laws and regulations
Seniority
Senior, hands-on IC