Senior Product Marketing Manager
Core
Define and evolve positioning, value propositions, and messaging for the global Employee Share Plans portfolio to support market readiness and adoption.
Role type
Senior Product Marketing Manager
Builds
Global product portfolio positioning, go-to-market strategies, and client/participant adoption initiatives
Domain
Financial services / Employee Share Plans / Regulated environments
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, B2B/B2C messaging, product lifecycle management, market segmentation, competitive intelligence, financial analysis, Excel
Preferred skills
Financial services experience, fintech or SaaS background, regulated environment knowledge
Technologies
Excel
Responsibilities
Define product positioning and value propositions; Partner with Product Managers to translate strategy into market narratives; Assess market needs to initiate targeted campaigns; Ensure consistency of product collateral and digital content; Support product launches and market readiness; Equip sales teams with messaging and playbooks; Integrate customer feedback into product strategy; Monitor product awareness and adoption metrics.
Seniority
Senior, hands-on IC
