Channel Marketing Manager SME
Core
Channel Marketing Manager responsible for delivering marketing plans and campaigns for Shawbrook's SME brands (Shawbrook, ThinCats, JBR, Playter) to drive commercial outcomes and support intermediaries.
Role type
Channel Marketing Manager
Builds
Marketing campaigns, content, toolkits, and events for SME brands
Domain
Financial Services / SME Lending
Deliverable
product features
Required skills
Marketing planning, campaign management, stakeholder management, intermediary relationship management, market insight analysis, content strategy, event coordination, performance reporting, brand management
Preferred skills
Experience in SME lending, knowledge of intermediary channels, data-driven decision making
Technologies
Marketing automation tools, CRM systems, analytics platforms
Responsibilities
Own and manage SME channel plans for allocated brands; Turn business goals into clear marketing activity; Manage day-to-day delivery of campaigns, content, and digital activity; Brief PR, content, social, and events teams; Develop intermediary-facing messaging and toolkits; Track and report on marketing performance against targets; Support marketing to existing SME customers; Deliver consistent brand marketing across multiple brands
Seniority
Mid-Senior, hands-on IC