Head of VIP
Core
Lead the VIP direction for a B2C iGaming product company, managing team development, efficiency, and key business metrics for high-value players.
Role type
Senior leadership, Head of VIP
Builds
VIP player retention and reactivation programs, personalized bonus offers, and communication systems
Domain
iGaming / Casino
Required skills
iGaming/Casino experience, VIP/Retention/CRM team management, VIP player engagement, retention/reactivation strategies, KPI management, CRM/Backoffice/player analytics
Preferred skills
AI tools experience
Responsibilities
Standardize VIP Manager communication with players, build daily/weekly work plans for the VIP department, set up KPI control systems, increase personal contacts via WhatsApp/Telegram/Email, build follow-up systems for open cases, implement bonus/compensation/retention offer rules, reduce first response time, increase VIP retention/reactivation, ensure 90%+ active VIP player continuation, set up reporting for VIP department results