Senior Specialist, Global Social Media
Core
Lead global social media strategy, campaigns, and partnerships to drive engagement and align with business goals.
Role type
Senior Specialist, Global Social Media
Builds
Integrated social media campaigns, sponsorships, and partnerships
Domain
Corporate communications / B2B marketing
Deliverable
product features
Required skills
Social media strategy, integrated campaign leadership, platform expertise (LinkedIn, Meta, YouTube, TikTok, Reddit), AI tool adoption, project management, stakeholder alignment
Preferred skills
Experience in corporate or B2B settings, familiarity with Oktopost and Workfront
Technologies
LinkedIn, Meta, YouTube, TikTok, Reddit, Oktopost, Workfront, AI tools
Responsibilities
Lead strategy and planning for social media campaigns, sponsorships, and partnerships; Create campaign briefs, activation plans, and content calendars; Connect organic and paid social media with employee and executive advocacy; Analyse campaign performance and share actionable recommendations; Champion best practices in social media governance, reporting, and AI adoption
Seniority
Senior, hands-on IC