Senior Content Writer
Core
Senior Content Writer creating long-form thought leadership content, turning complex risk and insurance topics into engaging stories for clients and prospects.
Role type
Senior Content Writer (B2B/Professional Services)
Builds
Articles, reports, newsletters, emails, social content, and event copy for Lockton's marketing campaigns.
Domain
Insurance and Risk Management
Deliverable
product features
Required skills
Long-form storytelling, thought leadership writing, subject matter expert interviewing, technical to plain language translation, SEO and GEO optimization, content repurposing, stakeholder management, project management, brand tone adherence
Preferred skills
Financial services knowledge, journalism background, insurance industry experience
Technologies
SEO tools, GEO (Generative Engine Optimization) strategies