Specialist, Marketing Analytics
Core
Support and enhance email marketing efforts by providing end-to-end analytics, building dashboards, and delivering data-driven insights to optimize campaign performance.
Role type
Specialist, Marketing Analytics
Builds
Reports, dashboards, and statistical models for marketing teams
Domain
Marketing analytics and data science
Deliverable
dashboards & analysis
Required skills
Data fluency, statistical methods, data visualization, business partnership, process development
Preferred skills
Machine learning model implementation, qualitative and quantitative research design
Technologies
Salesforce, Databricks, Teradata, Power BI
Responsibilities
Provide end-to-end support for email marketing measurement and analytics; Build reports and dashboards to help stakeholders understand results; Apply analytical rigor to evaluate marketing effectiveness; Partner with Marketing Managers to deliver data-driven insights; Assist in developing and maintaining statistical models.
Seniority
Specialist, individual contributor