Customer Analytics & Data Science Manager (Campaign)
Core
Design and execute customer acquisition, cross-selling, and up-selling campaigns using predictive modeling and analytics to drive business growth and cost efficiency.
Role type
Manager, Customer Analytics & Data Science (Marketing)
Builds
Marketing campaigns, predictive models, and analytics reports for customer segmentation and strategy.
Domain
Financial services / Database marketing
Deliverable
production ML models
Required skills
Propensity modeling, predictive modeling, database design, SAS programming, Excel, VBA, project management, business analysis
Preferred skills
Experience in financial services, database marketing, report automation
Technologies
SAS, Excel, VBA, SQL
Responsibilities
Identify target customer segments and selection criteria for new acquisition and cross-selling campaigns; Incorporate propensity and predictive models into marketing campaigns to maximize customer response; Produce analytics reports for regular and campaign-specific needs; Coordinate special projects and initiatives to achieve business objectives.
Seniority
Manager, hands-on IC
