CDD - Analyste de campagnes marketing H/F
Core
Pilot marketing campaign performance by defining, setting up, and tracking KPIs for B2C and B2B campaigns, providing dashboards and analysis to campaign managers.
Role type
Marketing Campaign Analyst (Data & Reporting)
Builds
Marketing campaign performance dashboards and reports
Domain
Marketing / Data Analysis
Deliverable
dashboards & analysis
Required skills
Data analysis, SQL, Python, R, Excel, Tableau, OAC Viz, KPI definition, data quality control, trend analysis
Preferred skills
Marketing environment experience, data visualization tool configuration
Responsibilities
Identify data to report based on campaign manager needs, provide tailored dashboards and reporting tools, ensure data reliability and quality, facilitate result analysis to highlight gaps and trends, contribute to continuous improvement of the reporting system, analyze marketing campaigns
