VP, SME Digital Banking Analytics, Group Wholesale Banking
Core
Lead the development and delivery of analytics products that accelerate SME digital acquisition, activation, engagement, sales, servicing, and relationship deepening.
Role type
VP, analytics product and business-partnering
Builds
Analytics products for digital sales channels, onboarding, UOB SME App, BizSmart, and emerging digital propositions
Domain
Banking / SME Digital Banking
Deliverable
production ML models
Required skills
SQL, Python, SAS, R, Power BI, Tableau, Qlik, customer journey analysis, funnel analysis, cohort analysis, path analysis, behavioral analytics, customer segmentation, next-best-action modeling, A/B testing, controlled experiments, data governance, privacy compliance, responsible AI
Preferred skills
AI and automation tools, executive-level communication, stakeholder influence
Technologies
SQL, Python, SAS, R, Power BI, Tableau, Qlik
Responsibilities
Translate SME Digital Banking priorities into an analytics roadmap; Develop KPI frameworks for digital sales and usage; Analyze end-to-end customer journeys to identify friction; Build actionable customer segments and triggers; Lead analytics for digital sales channels; Develop measurement framework for UOB BizSmart; Design controlled experiments; Convert recurring decisions into scalable analytics products; Use AI and automation tools to improve productivity; Partner with cross-functional teams to turn business problems into measurable interventions; Ensure compliance with data quality, privacy, and security requirements; Consolidate, automate, or retire non-actionable reports.
Seniority
VP, strategy & mentorship