Organic Growth Lead
Core
Lead organic growth across APAC markets by owning SEO, ASO, and AI search visibility strategies to drive traffic and conversions.
Role type
Senior IC organic growth lead (SEO/ASO/AI search)
Builds
Organic traffic, AI search citations, and conversion improvements for web and mobile channels
Domain
Fintech / Digital Marketing
Required skills
SEO strategy (technical, on-page, off-page, international), ASO strategy, AI search visibility (AI Overviews, ChatGPT, etc.), CMS migration leadership, A/B testing and CRO, team leadership across markets, stakeholder management, performance analysis and forecasting
Preferred skills
Headless CMS experience (Storyblok), CRO tool experience (Optimizely), newsroom or fast-paced publishing background, APAC language fluency (Mandarin/Japanese)
Technologies
GA4, Google Search Console, Looker Studio, Screaming Frog, Botify, Lumar, Optimizely, Storyblok
Responsibilities
Define and lead organic search strategy for each APAC market; own ASO strategy with product and app teams; lead CMS migration SEO workstream; drive A/B testing roadmap to lift conversion rates; oversee delivery through in-house and agency models; lead and develop a multi-skilled organic team; build relationships with product, engineering, content, and paid media teams; own performance analysis and reporting for organic channels
Seniority
Senior, hands-on IC with team leadership