Marketing & Communications Intern - Integrated Marketing
Core
Assist with the development and implementation of integrated marketing/advertising campaigns and initiatives to support key business unit objectives.
Role type
Marketing & Communications Intern
Builds
Integrated marketing strategies and advertising campaigns for Business Insurance, Personal Insurance, Bond & Specialty Insurance, and Corporate initiatives
Domain
Insurance industry + Integrated Marketing
Deliverable
product features
Required skills
Integrated marketing, Content marketing, Digital content development, Project management, Strategic planning, Account management, SEO, GEO, Social media management, Content writing and editing
Preferred skills
Generative Engine Optimization (GEO), Search Engine Optimization (SEO), Digital trend analysis
Technologies
Facebook, LinkedIn, Twitter, Instagram, PowerPoint, Excel
Responsibilities
Assist enterprise team members with the implementation of integrated marketing strategies and advertising campaigns; Assist with the development of project plans, timelines, briefs, and activation elements; Assist with common day-to-day administrative tasks such as meeting notes, scheduling logistics, project outlines, and production projects; Garner internal support/consensus for marketing campaigns/activation elements to meet identified business unit objectives; Work directly with agency resources (internal) on execution of marketing campaigns; Learn channel-specific marketing activation elements, and contribute to their development; Assist with researching, writing, editing and optimizing content for websites and other digital marketing channels; Assist with securing all necessary approvals (management, business unit, legal, creative, etc.) on marketing components; Maintain and manage enterprise marketing production and media
Seniority
Intern