Manager, ETF Marketing
Core
Marketing Manager responsible for executing integrated marketing plans and activation for Invesco's ETF business across defined markets in the EMEA region.
Role type
Manager, ETF Marketing
Builds
Integrated marketing plans and client activation for ETF products
Domain
Financial Services / Asset Management / ETFs
Deliverable
product features
Required skills
ETF product knowledge, cross-functional project management, market insight analysis, stakeholder management, commercial judgment, regulatory compliance awareness, localization of marketing materials, performance tracking via KPIs
Preferred skills
Marketing automation, CRM, performance reporting platforms
Technologies
Marketing automation, CRM, performance reporting platforms
Responsibilities
Partner with Segment Marketing and Distribution to integrate ETFs into segment plans; execute marketing plans for assigned markets; collaborate on client touchpoints including email, digital, content, advertising, social, events, and PR; adapt and localize marketing materials; support activation of events and webinars; measure success through KPIs and analytics; monitor client and competitor trends to refine positioning; drive continuous improvement across marketing materials and client journeys; manage multiple priorities with high standards of quality and compliance.
Seniority
Manager, hands-on IC