Product Marketing Manager
Core
Develop and execute product marketing strategies, go-to-market plans, and growth initiatives for a B2B fintech product serving entrepreneurs.
Role type
Product Marketing Manager
Builds
Product positioning, go-to-market strategies, and customer acquisition campaigns for Taxbox
Domain
Fintech / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, market research, customer segmentation, performance marketing, funnel optimization, data analysis, hypothesis testing
Preferred skills
B2B SaaS experience, FinTech experience, Ukrainian SMB market knowledge, retention marketing, marketing automation
Technologies
Marketing automation tools, performance marketing channels, data analytics platforms
Responsibilities
Research market and competitors to define product positioning, plan and execute marketing activities for customer acquisition, develop and scale acquisition channels, analyze marketing metrics to optimize conversion, collaborate with product teams on launches
Seniority
Mid-level, hands-on IC
