Senior Link Building Specialist
Core
Senior Link Building Specialist responsible for developing and scaling alternative link-building strategies beyond standard guest posts, focusing on creative, cost-effective placements and new channel discovery.
Role type
Senior IC SEO specialist (link building)
Builds
High-quality backlink profiles for client digital products
Domain
Digital marketing / SEO
Required skills
Alternative link-building strategies, backlink profile analysis, competitor analysis, outreach automation, tool proficiency (Ahrefs, Majestic, Semrush, Wayback Machine), hypothesis testing, strategy scaling
Preferred skills
Wikipedia/entity SEO, PBN management, digital PR, international GEO experience, link-building automation
Responsibilities
Search, test, and scale alternative link-building methods; develop new link-building channels; work with non-standard sources (media, platforms, associations); analyze backlink profiles and competitors; find cost-effective placement opportunities; evaluate link quality and scalability; collaborate with SEO, Outreach, and Content teams