Growth Marketing Manager (Web Funnels, Subscriptions)
Core
Own a B2C AI product line end-to-end, managing positioning, web funnels, and unit economics to drive profitability.
Role type
Growth Marketing Manager (B2C AI product)
Builds
Web funnels (quizzes, onboarding, paywalls, upsell flows), product offers, and monetization strategies.
Domain
B2C AI products, Subscription models, Performance marketing
Required skills
Funnel building and optimization, Subscription unit economics, A/B testing, Meta Ads management, User research, Data analysis
Preferred skills
Astrology/wellness domain knowledge, Stripe/payments experience, Creative generation with AI tools, SQL
Technologies
Funnel Builder, Meta Ads, Stripe, SQL, BI dashboards
Responsibilities
Launch and scale product lines, Build and edit web funnels, Shape offers and pricing, Run A/B tests, Collaborate with UA and creative teams, Analyze funnel metrics
Seniority
Mid-level, hands-on IC