Creative Marketing Lead
Core
Creative Marketing Lead driving scalable creative strategy and processes for a global microlearning platform (MusesAcademy) to support business growth.
Role type
Senior Creative Marketing Lead (Strategy & Team Management)
Builds
Scalable creative production systems and high-performing creative teams for a global microlearning app
Domain
EdTech / Performance Marketing
Required skills
Creative strategy, Performance marketing, Data-driven decision making, Audience psychology, Process optimization, Team leadership, Competitive analysis, Hypothesis testing, Cross-functional coordination, English (Upper-Intermediate+)
Preferred skills
Experience scaling creative processes, Deep understanding of performance marketing tools, System thinking
Technologies
BigSpy, Adhert, TikTok search, FB Ads Library, Meta Ads, TikTok
Responsibilities
Create and optimize scalable processes for generating high-efficiency creatives; Analyze competitors and adjacent niches using modern tools; Scale creative processes to make creativity the main driver of business growth; Coordinate with cross-functional teams (design, product, analytics) to align creative and business goals; Develop and manage a team of creative marketers.
Seniority
Senior, hands-on IC with team leadership