Paid Media Analyst
Core
Specialist in user acquisition for apps, managing end-to-end paid media campaigns on Google, Meta, and TikTok to optimize conversion volume to real user value.
Role type
Paid Media Analyst (App Acquisition)
Builds
In-house paid media operations for a fintech app
Domain
Fintech / Mobile App Marketing
Deliverable
dashboards & analysis
Required skills
Google Ads, Meta Ads, TikTok Ads, MMP (Mobile Measurement Partner), mobile attribution (iOS post-ATT, SKAdNetwork), advanced Excel/Sheets, cohort analysis, LTV, CAC
Preferred skills
AI and automation application examples
Responsibilities
Define and maintain reporting processes and naming conventions; Build and maintain dashboards reflecting real performance; Coordinate with product, data, local teams, and finance.
